Ralph Lauren is Going to the Dogs (in a good way!)

This absolutely warms my heart!

Fashion label Ralph Lauren has a new campaign out in honor of Adopt-A-Shelter-Dog-Month. Titled ‘The Dog Walk’, rescue dogs take to the runway to present Ralph Lauren’s Fall Accessories Collection in collaboration with the ASPCA.

For every item sold in the collection Ralph Lauren will donate 10% of all sales to the ASPA!!

What’s truly great about the above video is that each dog shown is a rescue and ALL have already been adopted! What was also very thoughtful here was Ralph Lauren’s effort to highlight a beautiful Pit Bull as the last dog shown in the video, as they are so misunderstood and the most common breed to end up in shelters (Ruh Roh!)

I truly wish more brands would support rescue initiatives like these and don’t forget cats outnumber dogs shelters exponentially, so remember your feline friends as well!

FYI Adopt-A-Shelter-Cat-Month is in June which is a terrible month considering cats are most at risk during the winter, and if the shelters are filled, that means the kittehs that could have been rescued are still outside in the bitter cold (me-OWWW) ‘They’ surmise that June is when more kittens have been born because of feral cats being in heat, but I still think it’s totally backwards if you ask me–June is a great time to be outdoors (if you’re forced to be)

Adopt-A-Shelter-Cat Month Should Be in October!

Adopt-A-Shelter-Cat Month Should Be in October!

To adopt a pet in your area go to www.petfinder.com and in Canada you can contact www.spca.com

Kudos Ralph Lauren!
XOXO
The Pop Culture Rainman

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