Unicorns are having a BIG moment.
One would have to be pop culturally myopic to have not clocked in on the Instagramable boom of unicorn-everything as of late. From #UnicornFood to the stand alone #Unicorn hashtag signifying the originality of someone or something—this trend is currently flying through the digital landscape by the nanosecond.
Humans have long been fascinated with the mystical & mythical (or is it?) tale of the unicorn dating back to The Bible. As one legend describes it, the fiercely dangerous and exotic hybrid animal could not be caught unless “a virgin held it to its bosom“—which strikes me as rather PERVY?!
Personally, I’m much more inclined to evoke a childhood Hello Kitty/Hello Pony-esque version of the unicorn. I want to go on a Never-Ending-Story ride on one or French braid their hair, even though a straight braid is all I’m capable of. I also like the idea that it could be male or female, or ideally—genderless.
…Also, in my flight of fantasia, unicorns tinkle glitter rainbows and poop FUNFETTI…ummm ’cause they can!
Wait a minute, now that I think about it—I totally need all unicorns to be GIRLS!
Being a unicorn can simply lend itself to magical thinking, to being undefinable & ageless, to a visual of Drew Barrymore giggling as she sneaks extra popping boba on her cotton candy FROYO ← I mean how presh is that last one?
However you interpret the legend of the unicorn, enjoy this seminal pop culture list of the latest trends and inspo that you can incorporate into the ***magic*** of your everyday life!
While the “unicorn trend” surfaced back in 2016, the culinary #UnicornFood trend has been exclusively a 2017 phenom!
As you can see, the emphasis here is on the sweetest of confections—from macaroons to the Insta famous #UnicornCake to my personal favourite a healthy blue algae #UnicornLatte from The End Brooklyn.
I’m convinced this is what Zsa Zsa Garbor’s orgasms would have looked like through Kirlian photography ↓
*Maybe that last joke was more of a ‘grower and not a show-er?’…”WELL THATS WHAT SHE SAID!” (oh lord help me I cannot be stopped.)
…Serve your unicorn delights with an ‘electroplated’ flatware set courtesy of Urban Outfitters and this party train is just getting started!
I’ve always been super clear that when a trend ends up on the shelves of your local pharmacy—it’s simmering towards oblivion, if not sudden death.
That being said, there’s always the exception to the rule—and the #UnicornHair colour trend just isn’t letting up.
While I would always recommend a colourist before a DIY job, for those of us on the aging accelerant train towards hair BREAKAGE (totes opposite of a party train!) I would recommend the ease and convenience of a wig!
Wearing a wig these days ain’t no big THANG—think Gwen Stefani, Rhianna and that obscure-unknown Kylie Jenner for modern day touch points.
Unicorn Hair Totally Care…
Plastik Magazine’s Plastik Store has some super fun versions. Left: The Unicorn (natch!), Top: Cotton Candy & Bottom: Pastel Dream
And, AND…all of the STAHHHH‘s and Hair & Beauty Bloggers swear by UniWigs. They have an enormous assortment of human and synthetic hair wigs, extensions, toppers and pieces that can be easily shipped all over the world.
Their Trendy Wigs selection can give you the unicorn hair of your dreams, plus I love the idea that many of them come with realistic roots + prestyled textures and layers! From L to R: ‘Lucy‘, & ‘Tonya‘.
While there are bounties of unicorn makeup examples on the web here’s some brand new products + a whole ‘lotta inspo to get that ethereal glow.
Anastasia Beverly Hills “Moon Child” kit can be used all over your GORGEOUS self and Tarte Cosmetics just launched their “Unicorn Collection” of playful horned make up brushes, ‘lights’ mascara and highlighter compact.
…These Unicorn Tears products are absolute staples for the worlds hottest beauty bloggers. Too Faced Lip Crème in you guessed it “Unicorn Tears,” Farsali Primer in “Unicorn Essence” and JUST ANNOUNCED Pat McGrath will be launching this “Cyber Clear” eye gloss (also for cheekbones and lips) on April 11tth, 2017 exclusively at PatMcGrath.com
But truly the Farsali product shot does little to show off the sorcery of what Unicorn Essence can do, so I give you this demo by YouTube juggernaut Isabel Bedoya.
*Please excuse the “Night at the Roxbury” sounding ear-hemorrhoid playing in the background.
And lastly for some full makeup inspiration check out the following examples for next-level incandescence. L: Instagram’s beauty doyens @johannaherrstedth and R: @ohmygeeee (also wearing a Uni Wig!) *Notice the highlight on cupids bow and nose.
Truth be told there’s far too many literal translations of #UnicornNails out in the digital ether, and the bulk of examples are painfully tacky. Nails in the shape of stiletto swirling unicorn horns?
…I’d prefer the swallowing of my own vomit, thank you very much.
Instead, I offer up the Spring 2017 nail swatches from Soho New York’s titans of nail art Paint Box Nails with enough INSPO and variety to last you throughout the entire summer!
Are we there yet? Were just rounding the corner to our last installment, which is Unicorn STYLE.
Again, any lazy hack could point you towards boardwalk tees with iron-on unicorn EVERYTHING, but this is a piece of about tapping into the radiance of your own imagination.
LITERAL has no place here.
Instead, I do what the best trend spotters in the industry do, make connections and introduce previously untapped ideas.
A huge trend that is taking shape for Spring 2017 is the HOLOGRAM sneaker. All of these examples conjure up the fantasy and alchemy of the unicorn, and look at YOU SUPERSTAR, YOU’RE SO ON TREND!
…Should the hologram sparkle not suit your strut, these new Nike Air Max LD-Zero in baby pink should do the trick!
…for summer brides-to-be who see themselves more as a show stopping ingénue, how drop dead G-g-g-g-orgeous is this Marchesa tulle gown? Add on those sparkly Chuck Taylor’s and you’ve got yourself a ‘Unicorn Bride!’
Kimonos are still coasting on a trend high and Montreal expat Rita Ghanimé infused her design expertise & undeniable sensual allure to her custom Made with Love line. This season Ghanimé’s kimonos are inspired by Anäis Nin and moonlight refracting sequins that she will ship from her home base in Los Angeles.
…and lastly accessorize like a boss with these go-big-or-go-home Gucci dazzlers, a suggestive unicorn top-knot bun (the scarf need not be Gucci ladies) and Kate Spade’s Jeff Koonz inspired Unicorn Balloon Clutch!
That’s it for me, now please excuse me as its time to lay down for a ***Unicorn Dream***…which is essentially me frolicking around with Charlie Hunnam in an sea of Lucky Charms marshmallows set to Enya’s “Orinoco Flow…”
Ohhhhh shut your gorgeous…
5 thoughts on “Spring 2017 Unicorn Trends: Unicorn Food, Unicorn Beauty and Style Inspo!”
Excellent post! Thank you for the trend update. A unicorn was used for a hilarious commercial. Go on YouTube and check out squatting potty. Hilarious!!!
I saw that one months ago. WHO CAN FORGET IT?!?! Thank you for such a thoughtful comment!! 🦄
Love the fashion tips! Keep up the great work!
Unicorns are trendy! A teacher at my school who loves unicorns.
My daughter started a pop culture blog but did not continue it.
I met you at Danny’s party. Maybe you can check out my blog.
I blog at MostlyBlogging.com where I offer blogging tips to bloggers. I also host 10 blogging events each month including Meet and Greets like Danny.
Unicorn trend is making it’s way to fashion industry too. Love the unicorn hair too! Here’s one of my favorite unicorn fashion shop out there: https://rebelstyleshop.com/collections/unicorn-clothing-fashion-style