“Baby Boogaloo”–the Boy Behind my Dancing Gif!

I get a lot of people complimenting me about my Gif shown on the right hand side of my home page of the adorable little dancer ‘poppin & lockin’ aka doing the ‘Electric Boogaloo.’

The boy’s name is Miles Brown aka “Baby Boogaloo” and the Gif comes from the 2011 music video by London soul singer Aloe Blacc. Check out his incredible moves in full below. He first shows up at the 0:55 mark.

Baby Boogaloo first gained notoriety at the embryonic age of just *Three* dancing on a Youtube video here:

This video was made in 2009 when Miles was Four during a one-time appearance at City Walk in Los Angeles. The control he has over his body movements are pretty awe-inspiring. *That’s his father in the background–Jack Brown, also a musician and dancer.

His star stature really took off when he appeared on Ellen in that same year, and then at the age of Five when he competed on America’s Got Talent as part of a break dancing duo called Future Funk.

Since America’s Got Talent (No, they didn’t win) Baby Boogaloo has appeared in a variety of music videos and in several dancing competitions.

Just three days ago Virgin America released their latest UH-mazing ‘Glee-like’ Safety Video which also features Baby Boogaloo at the 3:30 mark. He’s looking a lot less ‘baby-esque’ but nonetheless still commands the camera with his hilarious lip synching performance and out-of-this-world moves.

The sky is the limit for this young talent and you can follow his budding career on his Twitter @mrbabyboogaloo.

Baby Boogaloo is all growns up! Seen here on Halloween 2013.

Baby Boogaloo is all growns up! Seen here on Halloween 2013.

I hope he knows he will be my forever ‘dancing machine’ official mascot and that I would LOVE to thrown down with him one of these days. Once upon a time, I really knew my way around the dance floor–and I think I still *GOT* it!

Love & Boogaloo,

The Pop Culture Rainman

Ad Titans Sid Lee, Absolut Vodka & Icona Pop all collab together for an Xtravaganza House Ball!

I absolutely adore when an ad house collaborates with multiple streams to create something so unique it *begs* to be noticed.

In this case, creative titans Sid Lee collaborated with Absolut Vodka and ‘It Girl’ group Icona Pop for a fusion cocktail of premium Absolut Vodka and a Sauvignon Blanc from New Zealand called Absolut Tune. The sparkly new concoction; which tastes a little like champagne with a dash of vodka, is obvs not champagne at all–but it looks absolutely yummylicious! 

The packaging and ornate glass bottle have a polish and sophistication that will be a huge hit with party-goers and house warming gifters alike, especially over thanksgiving weekend and X-mas. Again, the allure here is that for $31.95, it looks like a champagne bottle with an authentic wire cork, and you’ll probably want to save the bottle itself as a keepsake place to keep your spare change.

Absolut Tune

Absolut Tune

But I digress. I’m not here to ‘flog poetic’ about the product (unless I’m getting PAIDwhich I’m not)

The real genius here is in the marketing campaign!

The viral video which focuses on a modern New York House Ball is loosely based on the iconic documentary Paris is Burning–a chronicle of the 80’s Harlem drag and house ball scene that came out in 1990.  It was in this film that the audience was introduced to a profusion of terminology like ‘Realness,’Giving Face,’ Reading and a highly stylized dance called Voguing.

The fact that the “All Night” video is a narrative of the house ball scene, a music video and very subtle advertorial in one is where the magic lies.  I also thoroughly enjoyed seeing José Gutiérrez known as Father Jose (AKA Father Xtravaganza) featured prominently in this video.

No Way Jose!!!

No Way Jose!!!

Gutiérrez is a famed choreographer and a stalwart of the house ball scene, who at a young age had a brief cameo in Paris is Burning.

Gutiérrez also gained international acclaim when Madonna hand-picked him to be a principal dancer on her Blond Ambition tour and featured him in her video for “Vogue“.

To sum up; this is one of the best ads I’ve seen in recent memory. It’s authenticity and attention to detail makes the branding potential for Absolute Tune limitless, with ‘house party’ events already being planned with the likes of DJ’s Samantha Ronson and Solange Knowles in New York and LA.

Look out for Absolute Tune this fall.

I’ll drink to that!

xoxo                                                                                                                                                                                                                                      The Pop Culture Rainman