There’s an old adage that goes something like this;
“When America sneezes the whole world gets a cold…”
The same approach could be applied to the every move Kim Kardashian + co. make—vis-à-vis their international influence in the trendsphere.
*Using vis-à-vis in a sentence makes me sound super douche-rocket-y, I concur!
Cases in point—in 2017 both Kim Kardashian and her youngest mega entrepreneurial sister Kylie Jenner started to sport silver/grey hair. By all noted accounts Kim had dyed her hair and Kylie was wearing a wig ← another beauty hack she’s become famous for!
Naturally, I was rapt with wonder on how I too could achieve this enigmatic hair trend of LE MOMENT.
Enter Kelly Betty; ambassador colorist for L’Oreal Canada and senior colourist at TAZ salon in Toronto, ON.
I first approached Kelly because I saw photos of her grey/silver hair work on Instagram and I LOVED the way she added in a darker and deeper root shadow at both the roots and on the side temples. The addition of a darker root adds a realism and dimension to this trend!
“My approach to the shadow root trend is to create a look that best accents my clients hair cut and skin tone,” says Betty adding that “shadow roots are very soft at the moment.”
While I and others refer to this ethereal look as the Grey Hair trend, Betty calls it ‘pastel blonde or silver/grey blonde’ and because she is the pro here, I adapt my language accordingly. In my ignorance I also assumed that one could go straight →to silver/grey out of the gate—no matter ones hair colour, and again I was mistaken. You can’t go straight to grey or silver…you have to go white blond 1st and then to silver, grey or yes…‘pastel blonde.’
As with any new pursuit, one need to set the table properly and that means strong and healthy hair as a base. This of course automatically disqualifies me, considering I am the official president of the weak hair club. “Pastel blondes are the strongest of the chemical services,” i.e.; (HARDEST ON THE HAIR) and they require commitment to the upkeep to keep them beautiful and as healthy as possible. This is a 3-step process if a shadow root or ghosting is done, and expect to stay at the salon for on average 3-4 hours,” says Betty.
The Ghosting trend is the latest amalgam of the grey or silver hair trend ↑ Photos courtesy of Narcity Media.
“The Ghosting trend is actually quite beautiful [on pastel blondes] adding subtle pops of shading in pale lavenders and silvery greys,” says Betty
Grey/Silver Hair on Celebrities
From Top *I believe its Ashley Olsen but it could be Mary-Kate too, hard to tell with these millionaires hobbits?!, singer Billie Eilish, Model/Actress MACTRESS Cara Delevingne, Blac Chyna + Keyshia Ka’oir, and lastly even Adam Levine took the grey hair trend for a spin recently.
But what prey tell is there for the rest of us, whose locks simply can’t survive the chemical process of the grey/silver hair trend? Why should we be left out on the sidelines while everyone else gets to have all the hair fun? Well my lover heads, I haven’t forgotten about you!
…And while we all can’t have Kylie Jenner’s custom wigmaker extraordinaire Tokyo Stylez at our beckon call, I have the next best thing for you and your hair needs my lovelies! I’ve partnered with the #1 online wig provider of top name brand wigs of human hair, lace front and synthetic wigs, Wigs.com!
I’ve sourced a couple of the grey/silver hair styles for your convenience below and as a very special offer for my readers you will get a 25% discount on these or any of the incredible offerings of wigs on Wigs.com by using the coupon code #SILVERPOP, so shop away to your hearts content friendsicles!
From Left to Right: Whiteout by Hairdo HF Synthetic Wig, Ghosting inspired wig “Tessa” by Noriko Synthetic Wig, Risk Comfort by Ellen Willie Synthetic Lace Front Wig (Hand-Tied) Wig.
There are advantages to both synthetic and human hair wigs, so do your research as both can be cut, and some synthetic wigs can be styled using heat tools up to a certain temperature!
And that’s it kids! The moody and poetic IT GIRL hair colour of LE MOMENT is waiting for you, now go out and get your GREY/SILVER on this weekend!
May the Grey Be With You…